The noise is growing — “Salesforce is expensive.” But let’s pause and ask the real question: Is Salesforce inherently costly, or have we implemented it in a way that made it costly?
Let’s break this down.
When the initial decision around licensing was made, was it based on user roles and actual usage — or did we take a blanket approach?
For instance, imagine a company with 50 employees:
10 focus on Sales
10 on Service
The rest primarily handle operational workflows
So why are we buying 50 full Salesforce licenses?
This is where the cost creeps in — not because Salesforce lacks flexibility, but because we didn’t leverage that flexibility properly. And yes, this might make Salesforce or the Account Executive happy in the short term, but as a customer, will you be happy in the long run?
That’s when the statement surfaces: “Salesforce is too expensive.”
The truth is: Salesforce offers a range of license types — from Sales Cloud, Service Cloud, to Platform or even partner licenses — and these can (and should) be mapped intelligently based on the user’s actual role and responsibility within the platform.
Our Commitment at Future Pulse: Optimisation First
At Future Pulse, we’re making a conscious shift in how we support our clients.
We will focus not just on implementation or expansion, but on license and usage optimisation:
Are you using the right license for the right user?
Are you paying for features that aren’t being used?
Can we restructure your license mix to better reflect your actual business needs?
By doing this, we ensure you’re not over-licensed, under-utilised, or locked into costly setups that don’t serve your long-term goals.
By doing this, we ensure you’re not over-licensed, under-utilised, or locked into costly setups that don’t serve your long-term goals.
Our goal is not just to sell more — it’s to build lasting trust.
If we help customers optimise their Salesforce usage, they’ll stay longer, grow smarter, and advocate stronger. That’s good for them, and ultimately, good for us.
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